This Zürich-based startup believes that cycling is more than just exercising, but a special, joyful moment for a rider and his/her bike. To give the best riding experience, it offers to tailor bikes based on your preference, needs or likes.
Frames are assembled and handpainted in Switzerland
Flexibility to choose any colour for your frame
Italian vision, Swiss precision
What I did
As a Social Media and Communication support, I worked closely with the founder to manage social media content and communication/promotional activities to optimize brand awareness and engagement.
Designed, planned, implemented a communication and branding strategy to develop social media plan/presence for the startup.
Created, managed and published social media content for Instagram and Facebook (daily content for feed, stories, Facebook weekly marketing post)
Discovered trends and influencers through social media listening and monitoring
Set KPIs for social media campaign and measure performances to make informed decisions
Monitored and optimized community engagement levels
Developed offline (poster, flyer) and online advertising materials (Facebook Ads)
Proactively searched and made connections to potential partners for marketing opportunities, media exposures and collaborations to grow brand and business
Website/Digital content support to improve user experience
Online Advertising (Facebook Ads)
Offline Advertising (Poster/Fyler)
Social media (Instagram/Facebook)
My brainstorming sessions with the founder resulted in a new Instagram concept. It adopted a simple, clean and consistent look with more communicative captions and storytelling. The new concept forms a constant pattern of 3 basic elements: Product. Vision. Riding.
It has driven more followers, engagement and generated leads
lt conveys the brand values as being a reliable, trustworthy, passionate
It has elevated brand awareness among cycling community